Brand director job description

Job purpose of Brand director is responsible for establishing and coordinating all marketing functions in the assigned marketing area for the purpose of assuring company growth, product development and profitability.

Key duties/responsibilities of Brand director:

1. Essential responsibilities include: developing business plans including marketing strategies, issues analysis, vision, sales budget, objectives and lifecycle recommendations for assigned brands and managing the development of all promotional materials for assigned products.
2. Works with sales team to develop sales and wholesaler incentive programs to generate incremental sales and distribution and increase share of mind vs. competitive products.

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