Wednesday, November 9, 2011

Brand executive job description


Key job tasks of brand executive

1. Responsible for brand building, liaising with agencies, production of in – house promotional materials and publications, preparing press releases, organizing promotional activities.
2. Understanding market and customer.
3. Preparation of brand plan-marketing, quaterly promotional strategy-input finalization and input implementation plan.
4. Brand sales analysis and follow up for strategy implementation.
5. Ensuring brand profitability.

 

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