Monday, November 7, 2011

Brand specialist job description


To coordinate and execute direct marketing acquisition and customer management strategy for company products. Manage and direct multiple marketing communication projects that involve a broad set of stakeholders, including but not limited to creative (internal/external), line of business, legal and compliance.

Key duties/responsibilities of Brand specialist:

 

1. Develop solution strategies by engaging in consultative solution selling, involving business partners and influencers as appropriate.
2. Establish and maintain relationships.
3. Oversees end-user communications and provides monthly activity overview and adhoc reports as needed.
4. Oversees print production of assigned projects including brochures, sales collateral, brand direct mail and onboard collateral.

 

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